Puma Affiliate Program

Puma stands as a vibrant international athletic label that combines elements of sports, lifestyle, and fashion into a diverse array of clothing and shoes. With a legacy founded on creativity and design, Puma provides high-performance collections for all genders and ages, serving various sports such as running, soccer, golf, and motorsports. By embracing modern aesthetics while respecting its athletic roots, Puma partners with acclaimed designers and key personalities to lead in fashion innovation. The brand's dedication to sustainability is reflected in its efforts to minimize ecological footprints throughout its products and business practices.
Puma
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Key Features of Puma Affiliate Program

Affiliate Networks
Cookie Duration
14 Days
Commission
2% per sale
Product Type
Physical
Regions
UK, USA

How to Join Puma Affiliate Program Step by Step

Before applying to join the program, take time to review all requirements and terms. This will help you understand if the program matches your promotional capabilities and audience interests in the Fashion, Shoes space.

Follow these steps to become a Puma affiliate:

  1. Choose your registration method from the available options
  2. Submit application and wait for approval (1-2 days)
  3. Get your tracking links and start promoting

The program is available through affiliate networks.

Affiliate Networks

Join through these affiliate networks:

Target Audience for Puma

Understanding the target audience is crucial for success in affiliate marketing. By creating content that resonates with these specific demographics, you'll increase conversions and maximize your commission earnings.

Puma’s target audience is characterized by a blend of fashion-forward thinking and a commitment to athletic performance. Individuals in this group prioritize style and functionality, valuing high-quality materials and innovative design. They seek products that not only enhance their athletic capabilities but also align with their lifestyle and personal expression. The audience is also increasingly aware of sustainability, looking for brands that demonstrate a commitment to reducing environmental impact.

Primary Audiences

  • Active Lifestyle Enthusiasts: Individuals who engage in various sports and outdoor activities, seeking performance-oriented footwear that supports their active routines.
  • Fashion-Conscious Consumers: Trendsetters who prioritize style and aesthetics in their footwear choices, often influenced by the latest fashion trends and collaborations with designers.
  • Eco-Aware Shoppers: Consumers who value sustainable practices and are motivated to purchase from brands that promote environmentally friendly products and processes.

Key Customer Characteristics

  • Age Range: Typically between 15 to 40 years old, encompassing a diverse demographic that spans teenagers to young professionals.
  • Gender Diversity: Inclusive of all genders, Puma designs its collections to cater to a wide range of tastes and preferences.
  • Brand Loyalty: Customers who appreciate Puma’s heritage and craftsmanship, often exhibiting a strong preference for the brand due to its innovative designs and performance features.

Your Questions Answered

How become a partner of Puma?
You can join through: CJ Affiliate
How much can I earn with Puma affiliate program?
Puma offers 2% per sale
What are Puma affiliate program ratings and reviews?
The effectiveness of any affiliate program varies across different networks and depends on individual partner performance, promotion strategies, and target audience. Key metrics such as EPC (Earnings Per Click), CR (Conversion Rate), AOV (Average Order Value), and Reversal Rate may differ between networks. This makes it impossible to provide a universal rating that accurately reflects potential success for all partners.
Which countries does Puma accept traffic from?
The program is available for promotion in UK, USA.
What is Puma affiliate program cookie duration?
Conversions are tracked within 14 Days
Antony Core
About the Author: Antony Core

Senior Affiliate Marketing Strategist with 15+ years of experience. Google Ads & Analytics certified. Currently partners directly with major B2B brands as traffic acquisition specialist and has generated consistent 6-figure revenues through strategic affiliate marketing.