Rakuten Travel Affiliate Program

Rakuten Travel stands out as a leading online service for booking trips, featuring a vast selection of lodging options throughout Japan and internationally. With a comprehensive array of hotels, traditional Japanese inns (ryokan), and vacation homes, Rakuten Travel meets the varied preferences of travelers, all while offering attractive rates and special promotions. The site delivers a seamless user experience, complete with in-depth property details, reviews from guests, and secure booking options. Being part of the well-regarded Rakuten Group, which is recognized for its loyalty initiatives, users can accumulate and utilize points to enjoy additional discounts on their travel adventures.
Rakuten Travel
Rakuten Travel website preview

Key Features of Rakuten Travel Affiliate Program

Affiliate Networks
Cookie Duration
Variable
Commission
Variable
Product Type
Digital
Regions
Australia, Canada, Ireland, New Zealand, UK, USA
Niche

How to Join Rakuten Travel Affiliate Program Step by Step

Before applying to join the program, take time to review all requirements and terms. This will help you understand if the program matches your promotional capabilities and audience interests in the Travel space.

Follow these steps to become a Rakuten Travel affiliate:

  1. Choose your registration method from the available options
  2. Submit application and wait for approval (1-2 days)
  3. Get your tracking links and start promoting

The program is available through affiliate networks.

Affiliate Networks

Join through these affiliate networks:

Target Audience for Rakuten Travel

Understanding the target audience is crucial for success in affiliate marketing. By creating content that resonates with these specific demographics, you'll increase conversions and maximize your commission earnings.

Travelers seeking a reliable and diverse platform for booking accommodations prioritize convenience, variety, and value. They value seamless user experiences that provide comprehensive information and customer feedback. Additionally, the opportunity to earn loyalty points for future travels enhances their overall booking experience.

Primary Audiences

  • Leisure Travelers: Individuals or families looking for vacation options both domestically and internationally, who appreciate a wide selection of lodging types.
  • Business Travelers: Professionals needing efficient booking solutions that offer a range of accommodations, from hotels to vacation homes, accommodating both short and extended stays.
  • Cultural Enthusiasts: Tourists interested in experiencing traditional Japanese culture, particularly through stays in ryokan and other unique lodgings that provide immersive experiences.

Key Customer Characteristics

  • Value-Conscious: Customers who are motivated by competitive pricing and special promotions, seeking the best deals for their travel needs.
  • Tech-Savvy: Users comfortable with online platforms who expect a smooth and intuitive booking process, along with access to detailed property information and guest reviews.
  • Loyalty-Oriented: Travelers who appreciate loyalty programs and seek opportunities to earn and redeem points, enhancing their future travel experiences.

Your Questions Answered

How become a partner of Rakuten Travel?
You can join through: Rakuten Advertising
How much can I earn with Rakuten Travel affiliate program?
Rakuten Travel offers Variable
What are Rakuten Travel affiliate program ratings and reviews?
The effectiveness of any affiliate program varies across different networks and depends on individual partner performance, promotion strategies, and target audience. Key metrics such as EPC (Earnings Per Click), CR (Conversion Rate), AOV (Average Order Value), and Reversal Rate may differ between networks. This makes it impossible to provide a universal rating that accurately reflects potential success for all partners.
Which countries does Rakuten Travel accept traffic from?
The program is available for promotion in Australia, Canada, Ireland, New Zealand, UK, USA.
What is Rakuten Travel affiliate program cookie duration?
Conversions are tracked within Variable
Antony Core
About the Author: Antony Core

Senior Affiliate Marketing Strategist with 15+ years of experience. Google Ads & Analytics certified. Currently partners directly with major B2B brands as traffic acquisition specialist and has generated consistent 6-figure revenues through strategic affiliate marketing.