Sur La Table Affiliate Program

Sur La Table serves as a top-notch hub for food lovers, featuring a vast array of cookware, bakeware, kitchen gadgets, and gourmet items. Founded in 1972, this reputable retailer delivers premium products suited for both culinary professionals and enthusiastic home cooks. Dedicated to promoting the pleasure of cooking and hosting, Sur La Table also offers a range of cooking classes aimed at improving culinary techniques for individuals of every skill level. Discover the craft of cooking with Sur La Table's carefully selected assortment that guarantees to enhance any culinary adventure.
Sur La Table
Sur La Table website preview

Key Features of Sur La Table Affiliate Program

Affiliate Networks
Cookie Duration
30 Days
Commission
4% per sale
Product Type
Physical
Regions
International
Niche

How to Join Sur La Table Affiliate Program Step by Step

Before applying to join the program, take time to review all requirements and terms. This will help you understand if the program matches your promotional capabilities and audience interests in the Cooking space.

Follow these steps to become a Sur La Table affiliate:

  1. Choose your registration method from the available options
  2. Submit application and wait for approval (1-2 days)
  3. Get your tracking links and start promoting

The program is available through their official affiliate page and through affiliate networks.

Direct Registration

Join directly through the official affiliate program portal:

Join Official Program

Affiliate Networks

Join through these affiliate networks:

Target Audience for Sur La Table

Understanding the target audience is crucial for success in affiliate marketing. By creating content that resonates with these specific demographics, you'll increase conversions and maximize your commission earnings.

The target audience for Sur La Table values quality, creativity, and the joy of cooking. They seek premium kitchenware and gourmet items that enhance their culinary experiences, whether they are professional chefs or passionate home cooks. These customers are drawn to Sur La Table’s commitment to promoting culinary skills through high-quality products and engaging cooking classes, aspiring to elevate their cooking and hosting capabilities.

Primary Audiences

  • Professional Chefs: Culinary experts who require top-quality cookware and kitchen gadgets to ensure optimal performance in their kitchens.
  • Home Cooks: Individuals who love cooking and are looking for high-end products that enhance their culinary experiences and inspire creativity in the kitchen.
  • Food Enthusiasts: People who enjoy exploring new recipes and cooking techniques, seeking tools and resources that help them expand their culinary knowledge.
  • Gift Shoppers: Customers looking for unique and high-quality gifts for food lovers, valuing the premium selection available at Sur La Table.

Key Customer Characteristics

  • Quality Seekers: Customers who prioritize premium craftsmanship and materials in their cooking tools, ensuring durability and effective performance.
  • Learning-Oriented Individuals: Shoppers who value opportunities to improve their cooking skills through classes and workshops, eager to enhance their culinary techniques.
  • Aesthetic-Conscious Consumers: Individuals who appreciate beautifully designed kitchenware that complements their home decor and enhances their cooking environment.
  • Community-Oriented Food Lovers: People who enjoy being part of a culinary community and look for brands that foster connections through cooking classes and events.

Your Questions Answered

How become a partner of Sur La Table?
You can join through: Official Program, Impact
How much can I earn with Sur La Table affiliate program?
Sur La Table offers 4% per sale
What are Sur La Table affiliate program ratings and reviews?
The effectiveness of any affiliate program varies across different networks and depends on individual partner performance, promotion strategies, and target audience. Key metrics such as EPC (Earnings Per Click), CR (Conversion Rate), AOV (Average Order Value), and Reversal Rate may differ between networks. This makes it impossible to provide a universal rating that accurately reflects potential success for all partners.
Which countries does Sur La Table accept traffic from?
The program is available for promotion in International.
What is Sur La Table affiliate program cookie duration?
Conversions are tracked within 30 Days
Antony Core
About the Author: Antony Core

Senior Affiliate Marketing Strategist with 15+ years of experience. Google Ads & Analytics certified. Currently partners directly with major B2B brands as traffic acquisition specialist and has generated consistent 6-figure revenues through strategic affiliate marketing.